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How-to Comply with the CAN-SPAM Act

May 27, 2009
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If you’re sending out bulk email related to your business–and especially if you use affiliate marketing for your biz–understanding the requirements of CAN-SPAM (before you need to know, even) is a must. Get a good overview here.

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Are All Affiliate Marketers Sellouts?

May 6, 2009
Making Money As an Affiliate Marketer Works Best if YOU Work

Affiliate marketing can be done responsibly and with integrity; it can also be done via selling out. Five warning signs you’ve lost the moral highground and how to turn it around to effectively market affiliate products. Hint: Doing it right pays better than whoring.

Reader Advisory: This article uses the word “whore.” A lot.

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Ethics of Monetization for Web Publishers

May 1, 2009
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Online marketing doesn’t happen in a vacuum. While web publishers deserve (and need) to earn income from the work they do, there will always be ethical considerations during the process of monetizing a blog or niche site. Direct advertising and contextual advertising are discussed in part one of this series.

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