Posts tagged as:

ethics

Good Karma Manifesto

May 15, 2009
Good Karma Makes for Good Business, Too!

Articulating your core values into a few simple business rules allows you to run a business that best fits with who you want to be in life. Isn’t that the brass ring for almost every entrepreneur? (Or maybe just the smart ones.) Here are mine, outlined briefly in the Good Karma Manifesto.

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Are All Affiliate Marketers Sellouts?

May 6, 2009
Making Money As an Affiliate Marketer Works Best if YOU Work

Affiliate marketing can be done responsibly and with integrity; it can also be done via selling out. Five warning signs you’ve lost the moral highground and how to turn it around to effectively market affiliate products. Hint: Doing it right pays better than whoring.

Reader Advisory: This article uses the word “whore.” A lot.

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Ethics of Monetization for Web Publishers

May 1, 2009
Thumbnail image for Ethics of Monetization for Web Publishers

Online marketing doesn’t happen in a vacuum. While web publishers deserve (and need) to earn income from the work they do, there will always be ethical considerations during the process of monetizing a blog or niche site. Direct advertising and contextual advertising are discussed in part one of this series.

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